Teslaism is a 3rd person racing musical game featuring Elon Musk and his self-driving car/lover and life coach, as they drive towards a shareholder meeting in a post-gamified Berlin landscape.
The work takes the newly built Gigafactory in Berlin as a prism to describe the emergence of Teslaism (succeeding Post-fordism) as an upgrade to the system of production and consumption predicated on advanced storytelling, financial worldbuilding, and imagineering “the look of the future.”
The Teslaist CEO is a collage artist. Weaving together one tweet, one dance move, one meme after another, he creates a set of perpetually postponed and too-fabulous-to-be-fake narratives to make time make power.
If post-industrial Detroit was soundtracked to techno’s futures, the age of Teslaism seeks its own common sonic imaginaries: forms of resistance inhabiting our exceedingly financialized cities.
Teslaism was originally commissioned for Tresor 31: Techno, Berlin, and the Great Freedom, an exhibition reflecting on three decades of musical evolution, social change and city development from Berlin to Detroit, told through the lens of Techno’s history (July-August 2022.)
Biography
BAHAR NOORIZADEH looks at the relationship between art and capitalism. Her practice as an artist, writer, and filmmaker examines the conflictual and contradictory notions of imagination and speculation as they suffuse one another. Her research investigates the histories of economics, cybernetic socialism, and activist strategies against the financialization of life and living space, asking what redistributive historical justice would look like for the present. Noorizadeh is the founder of Weird Economies, a co-authored socially connected project that traces economic imaginaries that are extraordinary to the financial arrangements of our time. She completed a PhD in art at Goldsmiths, University of London and is currently associate lecturer at RCA School of Architecture and the Design Academy Eindhoven.
RUDÀ BABAU is a filmmaker and artist based in Brasilia and São Paulo, Brazil. They work with the virtuality of reality and the fuzziness between digital and material as code.